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How many types of technical SEO are there?

How many types of technical SEO are there?

When I talk to people about technical SEO and explain that it’s such an important area of SEO that it should be part of any comprehensive SEO strategy, the most common objection I hear goes something like this What is technical SEO? Is it the same as on-page SEO?

The answer, in short, is no. But in order to understand why technical SEO is different from on-page SEO, we need to understand some basics about both of them.

 

Technical SEO is about more than checklists

If you want your website to rank high in search engine results pages (SERPs), you need to make sure your site is technically sound. That's where technical SEO comes in. There are a lot of different aspects that fall under the umbrella term technical SEO, including accessibility, load time, and performance.

The most important thing about it is that it doesn't happen automatically: it needs constant maintenance and care in order to be successful. It might seem like this would be an expensive undertaking, but even though you have more control over these factors than you do with content or links, implementing changes for better performance doesn't require any special knowledge or advanced programming skills.

 

Technical SEO involves much more than keyword research

In order to do technical SEO, you need to understand how Google works and learn about the different ways to optimize a website for it.

Technical SEO can be divided into three main categories: on-page optimization, off-page optimization, and technical factors.

On-page optimization includes optimizing your website’s title tags, meta descriptions, header tags, images, and other elements that appear on your site.

Off-page optimization refers to the things you can do outside of your website to improve your site’s ranking, such as link building and social media engagement.

Technical factors are things like site speed and mobile friendliness which can impact your website’s ranking.

 

Technical SEO means knowing how search engines crawl and process content

Technical SEO means making sure your website is easy for search engines to crawl and index. This includes optimizing your website structure, code, and content according to the search engine. By doing this, you can help your website rank higher in search results. You’ll also want to make sure that the code on your site is up-to-date with best practices, or else you might be penalized by Google.

Content is also very important when it comes to optimization: write concise copy and include keywords that are relevant to your business. Lastly, another thing you'll want to pay attention to as a technical SEO practitioner is what's called auditing. Auditing involves checking backlinks and other sources of link value (like social media) to see if they're sending a positive signal towards your website or not.

 

Technical SEO means knowing how to communicate with Search Engines

1. Indexing and Crawling

2. On-Page Optimization

3. Site Architecture

4. URL Structure

5. Link Building

6. Server Configuration

7. Mobile Compatibility 8. Disavow Tool for Backlinks

9. Google Analytics Setup

10. Technical Debt

 

Technical SEO means diagnosing issues, not creating them

There's a lot that goes into running a website. And if you want it to rank well in search engines, you need to make sure you're doing everything right when it comes to technical SEO. But how do you know what needs to be done? And how can you keep track of all the different aspects of technical SEO?

Well, thankfully for you, we have this list here to help! Here are six things that fall under the umbrella of technical SEO. You'll notice that they overlap with other categories, but they still deserve their own mention:

1) Site speed and performance - Making sure your site loads quickly is important not only for user experience but also because Google considers site speed as one of its ranking factors.

2) Structured data - Adding metadata like Schema markup can help create more accurate and attractive listings in SERPs.

3) Mobile-friendliness - Google prefers sites to load quickly on mobile devices too and will prioritize them accordingly.

4) H1 tags - H1 tags should always contain page or post titles and never be duplicated.

5) Canonical URLs - If you have duplicate content or incorrect URLs linking to the same page, use 301 redirects or canonical links to point traffic back to the original URL.

6) Robots.txt file - Use a robots.txt file at the root level of your domain so crawlers don't index certain parts of your site (like sensitive information).

 

Technical skillsets mean specialists in each domain (e.g. robots.txt, XML sitemaps)

When it comes to technical SEO, there are a lot of different skillsets and specialties that come into play. For example, you have those who specialize in robots.txt files and XML sitemaps. Then you have those who focus on server-side issues, such as site speed and uptime.

And finally, you have those who focus on code and structure, making sure everything is clean and free of errors. If you're having problems with your site's performance or believe there may be some other kind of error with your code, this type of person would be the best person to consult.

Similarly, if you want to make changes to your site but don't know how, they can help provide guidance. They may also make adjustments to parts of the site like navigation bars or headers without causing damage.

A focus on end-user experience

As the world of SEO continues to evolve, so too do the types of technical SEO. Once upon a time, the focus was purely on keywords and getting links from high-authority websites. However, as Google's algorithms have become more sophisticated, the focus has shifted to the end-user experience.

Here are seven types of technical SEO that focus on making your website more user-friendly

1) User Experience Optimization (UXO)

2) Site speed optimization (SEO)

3) Accelerated Mobile Pages (AMP)

4) Mobile usability optimization (MUXO)

An understanding of the future direction of Search Engines

When it comes to SEO, it's important to stay up-to-date on the latest trends and changes. After all, the field is always evolving. And as Google continues to refine its algorithm, the landscape of SEO is bound to change with it. So, how can you make sure you're ahead of the curve? By understanding the future direction of search engines. Here are seven things to keep in mind:

1. The continued rise of mobile search.

2. The increasing importance of voice search.

3. The growing importance of local search.

4. The evolving role of social media in SEO.

5. The rise of artificial intelligence and machine learning in SEO.

6. The increasing importance of data and analytics in SEO.

7. The changing role of link building in SEO.

 

Conclusion

Technical SEO can be a daunting task, but it's important to make sure your website is accessible to search engines. There are three main types of technical SEO: on-page optimization, off-page optimization, and technical infrastructure.

Each type has its own set of tasks that need to be completed in order to ensure that your website is accessible and optimized for search engines. On-page optimization consists of all the text on your website (whether it’s written by you or another company) as well as meta tags, site maps, title tags, alt tags, and URLs.

Off-page optimization is all about getting other websites to link back to yours so that Google knows what pages are most relevant. Finally, technical infrastructure includes ensuring that the hosting server for your site runs smoothly and without any hiccups or outages. It also includes making sure any plugins you use with WordPress have been updated with the latest security patches from time to time.

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