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Is a fast website better for SEO? | Experts Guide

Is a fast website better for SEO? | Experts Guide

Is a fast website better for search engine optimization? Faster websites have been shown to have better performance in search engine results pages (SERPs), but does that mean you should purposely try to speed up your site?

The answer isn’t as clear-cut as some would lead you to believe. Find out if speed affects SEO and what factors matter more than others in determining how fast your site loads.

 

Speed Matters

Almost two-thirds of web users expect a site to load in under two seconds, and they begin to abandon ship if it takes any longer. From an SEO perspective, if potential customers are leaving your site before it even has a chance to load, you're going to have a hard time ranking in search results.

Speed also matters to Google; the search engine announced back in 2010 that site speed was a ranking factor. In the intervening years, they've continued to emphasize the importance of speed, releasing several tools to help developers improve performance.

The site's response time is actually one of three metrics (along with a number of connections and size) that comprise the PageSpeed Insights tool.

The tool grades a page on a 100-point scale, with points deducted for slow loading times. It then recommends solutions to fix those issues, often making recommendations like switching from JPGs to PNGs or using fewer CSS stylesheets to reduce requests.

In the end, faster sites are not only more user-friendly but can provide a tangible SEO benefit as well.

 

What Makes a Page Fast

Page Speed has been a ranking factor since 2010, So it's important to make sure your pages are loading as quickly as possible.

There are different factors that take part to improve page speed,

including file size, number of requests, and server response time.

Optimizing these factors can help improve your page speed,

which can in turn improve your SEO. In this post, we'll cover how you can make your site faster with some simple fixes.

 

Start with Structured Data

If you're like most people, you probably think that a fast website is better for SEO. After all, if your site loads quickly, Google will be more likely to rank it higher in the search results, right? Well, not necessarily.

You see, there are actually two types of speed that are important when it comes to SEO: server response time and page load time. And while a fast server response time is indeed important, it's not the only factor that Google takes into account when determining where to rank your site.

So how do you know what's best for your business? The truth is, no one can definitively say whether a fast or slow website is better because the answer depends on many factors such as what type of industry you're in and what content you have on your site.

 

Avoid Redirects & Gzip Pages

As we all know, the internet is becoming increasingly fast-paced. This means that users are less likely to wait around for slow-loading pages. In addition, search engines are also starting to take page speed into account when ranking websites.

So, if you're looking to improve your website's SEO, you should definitely focus on making it as fast as possible. Here are a few points that help you to make your page fast loading.

1) Avoid redirects and avoid inlining CSS and JavaScript.

2) Minimize HTTP requests by using inline CSS and JavaScript instead of loading them from an external file (inlining them).

3) Use Gzip compression on HTML, XML, and JSON files.

4) Minimize the number of plugins being used (jQuery plugins are especially bad).

5) Load scripts at the bottom of the page.

6) Eliminate render-blocking JavaScript or CSS in above-the-fold content.

 

Eliminate Blocking Requests

Time to First Byte (TTFB) is the amount of time it takes for a browser to receive the first byte of content from a server. The faster your TTFB, the better. A slow TTFB can hurt your SEO because it indicates to Google that your server is slow and unresponsive.

Here are some ways to improve your TTFB:

1. Use a content delivery network (CDN).

2. Optimize your server response time.

3. Use caching to reduce the number of requests made to the server.

4. Minimize redirects.

5. Serve resources from a subdomain or CDN instead of from the root domain.

 

Use an SPF Record

If you're like most people, you probably want your website to be as fast as possible. After all, speed is a ranking factor for search engines like Google. But what you may not know is that there's more to website speed than just making sure your pages load quickly.

In fact, one of the most important factors in website speed is something called an SPF record. What is an SPF record and how does it work? Simply put, an SPF record helps protect against email spoofing by identifying authorized senders and validating their messages with information about the sender's IP address.

Learn: Off-page SEO vs. Technical SEO: Which One is More Important?

An SPF record does this by telling Gmail or other email service providers to check with other servers before accepting emails from them. It also identifies if the message was sent from another server instead of directly from a mail server and if so sends it back to that server first which means sending emails through Gmail reduces loading time since GMail checks each message against its own records before sending it on to your inbox.

Caching Pages & CDNs

If you want your website to load quickly for visitors, you need to make sure it's optimized for speed. One way to do this is by caching pages and using a content delivery network (CDN). Caching pages means that your server saves a copy of your website's HTML, CSS, and JavaScript files so that it doesn't have to generate them each time a visitor requests a page. This can increase your page speed at that level which google likes.

Using a CDN also helps improve page load times by delivering your content from servers located closer to your visitors.

 

Don’t Neglect Mobile Networks

It's no secret that speed is a ranking factor for Google. In fact, they've even said so themselves. But what exactly does that mean? And how can you make sure your website is as fast as it can be? Well, there are some points to consider while making your site fast:

• Make sure images aren't too large (resize them).

• Minify JavaScript and CSS files to reduce the number of bytes needed to load the page.

• Prioritize visible content over ads and other hidden elements (this will help with on-page optimization).

• Remove duplicate scripts from the HTML head (this will remove duplicate code from loading each time).

• Keep web pages under 30kb in size.

 

Conclusion

1. In general, yes. A faster website can improve your ranking in Google’s search results.

2. Speed is just one of many factors that Google uses to rank websites, though.

3. If you have a slow website, there are ways to improve its speed.

4. One way to improve your website’s speed is to use a content delivery network (CDN).

5. A CDN can speed up your website by caching your content and delivering it to visitors from servers that are closer to them geographically.

6. You can also improve your website’s speed by optimizing its images and using server-side caching.

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