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Is guest posting still a worthy off-page SEO method?

Is guest posting still a worthy off-page SEO method?

Before we get started, let’s define guest posting. According to Wikipedia, it’s a type of link building in which an individual publishes content on another person's website, usually in exchange for that site linking back to the author's site and/or including some of the author's backlinks within the published content.

So, does it work? The short answer is yes, but only when it’s done right. This article explores what guest posting is, how it works and whether or not you should do it yourself.

 

Why to Guest Post

1. Get in front of a new audience

2. Drive targeted traffic to your website

3. Build authority and improve your off-page SEO

4. Improve your writing skills

5. Develop relationships with other bloggers in your industry

6. Get more social media followers

7. Boost your leads and sales 8. Establish yourself as an expert

9. Demonstrate thought leadership

10. Gain exposure for your company's products or services If you are doing it right, there is no reason not to keep on guest posting, even after Google Penguin came out!

 

How to Pick Your Next Guest Posting Opportunity

1. Know your goals. Before you start guest posting, it's important to know what you want to achieve with your content. Are you looking to build brand awareness? Drive traffic to your website? Increase social media engagement? By setting clear goals from the outset, you'll be able to measure the success of your campaigns and make adjustments as needed.

2. Do your research. Once you know what you're hoping to achieve, it's time to start researching potential guest posting opportunities. Look for websites that are relevant to your industry or niche and have a large audience. Also, consider the website's DA and Alexa Rank to get an idea of its authority and reach.

3. Check the guidelines. Before submitting a pitch, be sure to read through the website's guest posting guidelines.

 

How Does Guest Posting Work For SEO Purposes?

The verdict is still out on whether the guest posting is an effective off-page SEO method. Some say it's a great way to build relationships and get your name out there, while others say it's not worth the effort. If you're considering guest posting, make sure you do your research and weigh the pros and cons before you dive in.

Guest posts should be high quality, relevant, informative, and provide value for the reader; if they don't deliver those qualities then they are likely to have little or no SEO benefit. It's also important to keep track of what sites you've published content on so that you can avoid spamming the same website over and over again with content that won't help their rankings.

For those reasons, we recommend using guest blogging as one part of a comprehensive off-page SEO strategy rather than as your only method of getting links back to your site.

 

What if You're New To Guest Posting

If you're new to guest posting, don't worry. It's actually a pretty simple process. Here's a quick rundown of what you need to do.

1) Find blogs that have an audience in the niche your content is related to.

2) Build a relationship with them (comment on posts, follow on social media).

3) Pitch blog owners by telling them about your expertise and why they should want you as a guest author.

4) Write the post and get it published on their site.

5) Make sure you get the author bio and link back to your site in the bio.

6) Promote the post through all your channels so it gets found by more people.

7) Keep blogging on a regular basis for consistency. Consistency breeds familiarity for search engines and readers alike. You can start small with one or two posts per week and then ramp up if you like.

8) Track your progress using Google Analytics or a similar tool so you know how many visitors are coming from each blog post.

9) Don't forget to be patient! Results will take time!

 

Pricing for Guest Posts (What are some common rates?)

There's no one right answer to this question. It depends on many factors, including the quality of the site you're guest posting on, the niche of your business, and how much traffic the site gets. Th

at said, here are some common rates for guest posts $500+: Sites with high domain authority $100-$500: Websites with medium domain authority $25-$100: Smaller websites that don't get as much traffic $10-$25: Established blogs in the personal development or fitness space may charge anywhere from $1,000-$2,000 per post.

For instance, John Lee Dumas from Entrepreneur On Fire charges around $2,000 per episode for sponsored content (or about $4,000 per hour). A blog with a high domain authority could ask for more than that because they have an established audience that can lead to conversions and sales if your blog is relevant to their target market.

The other factor that goes into pricing is how well the guest post will convert readers into leads/sales. If it’s something like 10 tips on staying motivated while working out at home (even though it’s not entirely related to their blog), then they might be able to charge less because there isn’t as much conversion potential.

 

Do's and Don'ts of an Effective Guest Post

There is no clear answer as to whether or not guest posting is still an effective off-page SEO method. The jury is still out on this one, and it seems that the verdict will continue to be undecided for some time. However, if you do decide to Guest post, be sure to follow best practices, such as providing high-quality content that is relevant to your target audience.

If you don't have anything new to say about your topic, then perhaps it's better not to say anything at all. To make sure that your posts are worthwhile, avoid recycling old content (including blog posts), and never copy from another site.

Guest blogging can also be a great way to get backlinks from quality sites in the industry. In addition, being active in social media can help with finding potential opportunities for guest blogging. Posting comments on other blogs can lead them to notice you and consider having you write a guest post for their site!

 

Conclusion

In short, yes! Guest posting is still an effective way to build links and improve your off-page SEO. However, it's important to make sure that you're guest posting on high-quality, relevant websites. Otherwise, your efforts could be wasted.

In addition, keep in mind that the quality of the post matters as well. Be sure to use descriptive text and include a link back to your site or the blog post that you're promoting if appropriate. Lastly, remember not to overdo it - don't have guest posts scheduled every day or multiple times per week.

As with any marketing technique, moderation is key to success. That being said, there are plenty of benefits to guest posting: linking back to your site and improving your SEO by getting natural links from other sites.

Furthermore, think about how many people will see the content you've written when they go through their social media feeds. With this in mind, why wouldn't you want to offer these people helpful information that might just result in them visiting your website (which means more traffic)?

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