The truth about longer blogs and SEO

The truth about longer blogs and SEO

With Google’s changes to their algorithm in recent years, most bloggers assume that creating longer and more in-depth content will help them rank better in search engines. In fact, there are a few instances where this assumption is true, but oftentimes it’s simply not the case at all.

Today we’re going to talk about the truth about longer blogs and SEO, as well as provide tips on how you can use lengthier content to your advantage while maintaining good search engine rankings over time.


Are long-form blog posts good for SEO?

Yes, longer blog posts are indeed good for SEO. This is because search engines favor content that is comprehensive and informative, and long-form blog posts tend to be just that. Of course, quality is more important than quantity, so don’t go stuffing your blog post with fluff just to hit a word count.

But if you have something valuable to say, don’t be afraid to write a longer post. Here are some tips on how to create an effective long-form blog post:

1) Start by creating an outline of the major points you want to cover in your post

2) Write one point at a time

3) Edit as you go (you can even break up editing into sections by day or hour)

4) When you're done, proofread the whole thing again to make sure it reads well

5) Take screenshots of charts, graphs, infographics, images, etc. and add them to your post; this will help people understand what you're talking about better

6) Format your post so it's easy to read; this means breaking it up into short paragraphs, using bullet points when appropriate, etc. You can also use headings (like the second point) to make reading easier for people who may only skim through certain parts of the post


Google’s Take

Long-tail keywords are three or four keyword phrases that are very specific to what you are selling. For example, instead of just shoes, a long-tail keyword could be women's size 10 black leather pumps. Long-tail keywords get less traffic than general keywords, but they convert better because they are more specific.

That means that if you optimize your blog posts for long-tail keywords, you may not get as much traffic, but the traffic you do get will be more likely to convert. If you’re looking to rank high on Google search results pages (SERPs), this strategy is probably best for you.


Optimizing Blog Posts For Long-Tail Keywords

If you want to improve your blog's SEO, then you need to focus on long-tail keywords. These are keywords that are more specific (and usually longer) than the more common, shorter keywords that people search for.

When it comes to ranking in search engines, long-tail keywords are often easier to rank for because they're less competitive. Plus, they can help you attract a more targeted audience to your blog. But how do you know if a keyword is considered long-tail?

The general rule of thumb is that these keywords have 3 or more words. Longer blog posts also tend to get higher rankings on Google. However, there are exceptions! For example, some bloggers may find themselves at the top of Google results with shorter posts. Ultimately, writing longer content will likely lead to higher rankings with most blogging platforms like WordPress or Medium.


Use LSI Keywords

SEO is a hot topic these days. And one of the main questions people have is whether or not longer blog posts are better for SEO. The answer, unfortunately, is not a simple one. It depends on a variety of factors, including your audience, your niche, and your goals. But there are two general trends that can help you decide:

Maintaining top rankings in Google search results can be difficult. According to HubSpot, 76% of search engine users will click on the first result on Google’s SERP (Search Engine Results Page). That means that only 24% will go beyond page 1!

Additionally, LSI keywords (Latent Semantic Indexing) such as synonyms and related words are less likely to show up in your content than exact matches. There are exceptions to this rule, however - it really depends on what you're writing about. So how do you decide if longer content is better? One factor to consider is the time it takes for people to read through your post.


Localize your content

When it comes to SEO, there is no one-size-fits-all answer. The length of your blog post should be based on what you are trying to achieve. If you want to rank for a specific keyword, then you will need to create content that is comprehensive and covers all aspects of the topic.

However, if you are just trying to drive traffic to your website, then a shorter blog post may suffice. The only time where I would recommend creating an excessively long blog post is when you have created a lengthy infographic or video.

Otherwise, focus on creating quality content that appeals to readers and search engines alike. Once you have done this, try to increase the number of social shares. Keep in mind that Google's main ranking factors include: domain age, backlinks, relevance, and popularity in terms of views and social shares. So remember Content with high relevancy.


Create Information Architecture

If you are like most people, you almost certainly have a love-hate relationship with blogging. On one hand, it's a great way to share your thoughts and ideas with the world. But on the other hand, it can be time-consuming and challenging to come up with new topics to write about.

One of the common questions we get from our clients is: Do I need to make my blog posts really long in order for them to rank higher in search engines? The answer is no. Google doesn't weigh length as heavily as it does quality, relevancy, and freshness.

These factors are more important than how many words or sentences you put into each post. What Google cares about are high-quality posts that are relevant and written by experts who use fresh content which has been updated regularly. In short, there is no specific length requirement for your blog posts!


Use In-Depth Headlines, Subheaders, and Body Copy

If you're wondering whether longer blog posts are better for SEO, the answer is a little complicated. While it's true that Google does prefer longer content, there are a few caveats to keep in mind. It's best to use in-depth headlines, subheaders, and body copy if you want your post to rank high on search engines like Google.


Build your list - add a newsletter signup form to your site

If you're looking to improve your website's SEO, you may have heard that longer blog posts are better. But is this really the case? The most important thing when it comes to your site's ranking in search engines is having a variety of high-quality content available for visitors.

Having a lot of short posts on your site will help you achieve this goal more than long ones. Search engines can see patterns and realize if a post was purposely lengthened for higher ranking purposes - so don't try and game the system!

A common misconception among bloggers is that lengthier content equals higher rankings. In reality, there are many factors involved in Google's algorithm - and length has nothing to do with it!


Conclusions on Long vs. Short Content

There's no magic number when it comes to blogging length and SEO. The important thing is to create content that's compelling, informative, and engaging. That said, if you're looking to rank in search engines, longer content may give you a better chance to do so.

Here's why: Longer content allows you to include more keywords (which can help with search engine optimization), and it also provides readers with more value. So, if you have something valuable to say, don't be afraid to write a longer blog post.

Just make sure your content is well-written and useful. If you only have one paragraph of information, don't try to stretch it out into a three-page essay just for the sake of boosting the word count. Instead, find an interesting angle or intriguing story to share with your audience—something that will grab their attention from the get-go and keep them reading.


Adding internal links

If you're wondering whether longer blog posts are better for SEO, the answer is a little complicated. There is no perfect length for a blog post, and different lengths can work well for different topics. That said, in general, longer blog posts tend to be more comprehensive, which can help them rank higher in search results. Plus, adding internal links to your longer blog posts can help boost your website's SEO.


How long should a blog post be, really?

If you're wondering how long your blog posts should be for the sake of SEO, the answer is: it depends. There's no magic number of words or characters that will guarantee better search engine ranking. However, longer content does have some advantages.

With a more in-depth post, readers are more likely to find what they are looking for without having to spend as much time scanning through each paragraph. Longer content also has a higher chance of being shared on social media which can increase traffic to your site.



It's a common misconception that longer blog posts are better for SEO. While it's true that Google does prefer longer content, there are a number of factors that go into its ranking algorithm. The most important thing is to produce high-quality, well-researched content that is relevant to your audience. As long as you are doing that, you're on the proper track.

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