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What should you do if you're not seeing the results you want from your on-page SEO?

What should you do if you're not seeing the results you want from your on-page SEO?

If you’re not seeing the results you want from your on-page SEO, that doesn’t mean it’s time to give up and start fresh with a new strategy. In fact, there are several steps you can take to optimize your content for better results without changing your existing efforts too much or having to rework the content you already have. Keep reading to learn more about what you can do to boost your on-page SEO results without losing time or money from your existing content strategy.

 

Understanding what On-Page means

Most people think that SEO (Search Engine Optimization) is all about ranking in Google. However, there may be extra to it than that. This means making sure that your website’s pages are designed and written in a way that will make them rank higher in search engine results pages (SERPs).

There are a variety of things that cross into On-Page optimization, including:

1. The use of keywords and keyphrases

2. The organization and structure of your website’s content

3. The title tags and meta descriptions for each page

4. The use of images and other media

5. The load time for each page 6. Proper internal linking

7. Using Schema markup

8. How often and how many links do you have to other sites and pages on your site

9. The length of your posts

 

What are key phrases and why do they remember

Keywords are the words and phrases that people use to search for information on the internet. They are an important part of on-page SEO because they help search engines understand what your page is about and whether it is relevant to a searcher's query. There are 4 one-of-a-kind sorts of keywords:

1) Primary keywords - primary keywords are the main topic or theme of your website, such as best breakfast in LA or resume tips. These will often be 2-3 words long but can be more than three words. Primary keywords often have more weight than secondary keywords, so optimizing them can provide better results for both user experience and rank with Google.

2) Secondary keywords - secondary keywords provide supporting context to your primary keyword. If someone searches for the best breakfast in LA, their secondary keyword might be restaurants in Hollywood. These will often be 3-5 words long, but can also be just one word or phrase.

 

The difference between keyword stuffing and keyword relevance

If you're not seeing the results you want from your on-page SEO, it might be because you're stuffing keywords into your content instead of making sure they're relevant. Keyword stuffing is when you stuff keywords into your content in an attempt to rank higher for those keywords.

However, this can actually hurt your ranking because it makes your content difficult to read and it's a turnoff for users. Instead, focus on keyword relevance, which is using keywords throughout your content in a way that makes sense and is interesting for readers. This will help you rank higher and attract more readers to your site.

 

How to determine keyword relevance

The first step is to make sure that you are targeting the right keywords. If you are targeting keywords that are too broad, you will have a lot of competition and it will be difficult to rank high for those keywords.

However, if you target keywords that are too specific, you may get a lot of traffic but it may not be relevant traffic. The best way to determine keyword relevance is to use a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer.

These tools will help you figure out what keywords people are actually searching for so that you can find the sweet spot between targeting too many or too few.

 

Does it make sense to have 10+ keywords per page?

If you're not getting the results you want from your on-page SEO, there are a few things you can try. First, make certain you use the proper keywords. If you're targeting short tail keywords, try switching to long tail keywords.

Long tail keywords are more specific and usually have less competition, so they can be easier to rank for. You also can attempt the use of synonyms on your keywords. This can help you reach a wider audience and improve your chances of ranking in search engines.

Finally, make certain your internet site is optimized for seek engines. This includes things like having unique and relevant titles and descriptions, using keyword-rich tags, and making sure your website is easy to navigate.

 

Can I use synonyms instead of targeting long tail keywords?

Yes, you can use synonyms in your content to target related keywords. However, long tail keywords are generally more specific and have less competition, so they may be a better option for optimizing your content.

If you're not seeing the results you want from your on-page SEO, it may be because you're not targeting the right keywords. Try doing some keyword research to find long tail keywords that are relevant to your business and which you can realistically rank for.

Should I use LSI keywords, too?

If you're not seeing the results you want from your on-page SEO, there are a few things you can do to troubleshoot. First, check to see if you've implemented all of the basics, like using keyword-rich titles and descriptions, optimizing your images, and using H1 and H2 tags.

If you've done all of that, then it's time to take a closer look at your competition. See what they're doing that you're not, and try to mimic their success. Finally, do not be afraid to test a bit. Try exclusive procedures and spot what works fine to your business. With a little trial and error, you'll be sure to see the results you're looking for in no time.

 

Where can I find relevant keywords besides Google Keyword Planner?

There are a number of potential reasons why your on-page SEO isn't giving you the results you want. Maybe you're not using the right keywords, or maybe your website's design is hindering your ranking. Whatever the reason, there are a few steps you can take to troubleshoot the issue.

First, use Google Keyword Planner and SEMrush to find relevant keywords that your competitors are using. You'll then need to create content around these terms by focusing on creating compelling copy that users will be interested in reading and sharing.

After that, make sure your images have captions with relevant hashtags so that people who view them will be able to find them in their feeds (or create new images with those hashtags).

If you need help getting started with social media marketing, it might be worth checking out one of our free email courses about how to get started with social media for small businesses!

 

When it comes to using the most relevant keywords, what else can I do to increase my rankings on Google (or any search engine)?

1. Do some keyword research

Before you can start Optimizing your website for specific keywords, you need to figure out which keywords are most relevant to your business. You can use a variety of keyword research tools (like the Google AdWords Keyword Planner) to find out which keywords are being searched for most often.

It's also important to think about how people would search for your company in order to make sure that you optimize for those keywords as well.

 

Conclusion

There could be a number of reasons why your on-page SEO isn't working. Maybe you're not using the right keywords, or maybe your website isn't optimized for search engines. Whatever the reason, there are some matters you could do to restore it.

First, make sure that all of your content is well-written and makes sense in its context.

Second, use strong keywords and repeat them throughout the page as often as possible.

Third, add more content to your page - each new paragraph will give Google more information about what's on that page and help rank higher in search engine results pages (SERPs).

Fourth, double-check that everything is correct: headings aren't missing any keywords; images have captions, and all relevant links are pointing to pages relevant to what you're trying to convey with that text.

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